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Pacific Pride and Wright Express Announce Strategic Alliance

SOUTH PORTLAND, MAINE (December 14, 2004) - Pacific Pride and Wright Express have announced a strategic alliance that will allow Pacific Pride to offer enhanced products and services to its franchisees while giving Wright Express further access to the distributor marketplace. Both companies will continue to operate as fully independent entities.

Pacific Pride will continue to maintain and manage its direct relationships with its franchisees, and offer the same excellent services that it has developed in its more than 20 years of working with the distributor marketplace. In addition, Pacific Pride will strengthen and broaden its offering with a full range of Wright Express products, including receivables funding and complete back end services, which will increase franchisee value.

Pacific Pride will also expand its network to allow the inclusion of select retail sites to existing and new franchisees and give franchisees the opportunity to allow access to their retail sites to Pacific Pride customers.

“Pacific Pride is very excited about the expansion opportunity this strategic alliance with Wright Express provides,” said David Harris, President of Pacific Pride. ”It will enable us to continue to offer a stable commercial platform while allowing those marketers that so desire to take advantage of the power of the Wright Express technology and comprehensive services. We expect to add a significant number of new marketers to our franchisee base, which will in turn add volume for all franchisees.

Pacific Pride franchisees will benefit from Wright Express' product line, ability to serve fleet markets and carry receivables. Wright Express and Pacific Pride will team together to offer franchisees and fleet accounts superior programs and products through the existing Pacific Pride Commercial Fueling System.

"This alliance is significant as we reinforce our commitment to the distributor market," said Michael Dubyak, president and chief executive officer of Wright Express. "We understand the critical role the distributors have in attracting and servicing the local and regional fleet segments of the market. By providing distributors with the ability to utilize products and marketing Wright Express has perfected in the local and regional fleet segments, and combining that with Pac Pride's presence, we believe we have created a powerful alliance."

About Pacific Pride
The Pacific Pride Commercial Fueling System is a leading operator of unattended , cardlock fueling sites, operated under the names Pacific Pride, Pride Net and AmeriNet. These dedicated commercial fueling sites are uniquely suited to the commercial customer, no matter the size of vehicle, size of fleet or fuel requirement. Pacific Pride sites offer gasoline and diesel at all sites, 24/7 site access, and a fully automated transaction for commercial customers. Pacific Pride is headquartered in Salem, OR has more than 1,200 sites located in 34 states. The company, through its 461 franchisee's has issued in excess of 3.5 million commercial cards to commercial and government fleet accounts. For more information about Pacific Pride please visit www.pacificpride.com.

About Wright Express
Wright Express is a leading provider of payment processing and information management services to the U.S. commercial and government vehicle fleet industry. Wright Express provides these services for over 270,000 commercial and government fleets containing more than 3.8 million vehicles. Wright Express markets these services directly as well as through its over 85 strategic relationships, and offers a MasterCard-branded corporate card. The company employs more than 610 people and maintains its headquarters in South Portland, Maine. For more information about Wright Express, please visit www.wrightexpress.com.



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