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ApexFuels Launches PrideComplete Universal Card with Pacific Pride and Wright Express to Support Nationwide Growth

West Coast Wholesale Petroleum Marketer Chooses Robust Program for Customers to Increase Acceptance, Save Money, and Strengthen Control and Security

SOUTH PORTLAND, Maine, Oct 24, 2011 (BUSINESS WIRE) -- Pacific Pride Services, LLC, a subsidiary of Wright Express Corporation (NYSE:WXS), today announced a new agreement with ApexFuels, a wholesale petroleum marketing company, to offer the co-branded PrideComplete Universal Card. The program supports ApexFuels's nationwide growth and offers customers a comprehensive and complementary solution that provides measurable cost savings, advanced security features, customizable controls, and universal acceptance.

"With this new agreement, ApexFuels will be able to utilize the best features of the Wright Express and Pacific Pride products including our partner network and fleet card program, and we are thrilled to help them expand their business," said Gregory D. Iverson, President of Pacific Pride Services.

PrideComplete provides local services for fleets with the convenience of nationwide acceptance at over 140,000 retail sites and 45,000 service merchants. It also offers online transaction reporting and 24-hour customer service.

"We found what we were seeking with this robust fleet card program; it complements our suite of offerings and supports our continued nationwide growth, while providing our customers with a solution that exceeds their requirements, regardless of where they do business," said Greg Cunningham, President of ApexFuels.

About Wright Express and Pacific Pride

Wright Express is a leading provider of value-based, business payment processing and information management solutions. The company's charge cards are used by commercial and government fleets to purchase fuel and maintenance for approximately 4.6 million vehicles. Pacific Pride is an independent fuel distributor franchisee network. For more information, please visit

About ApexFuels

ApexFuels is a leader in petroleum marketing, based in Southern California, with operations throughout the Western United States. The company's expertise in traditional and emerging fuel markets enables them to be at the forefront of competitive, reliable energy supply. They distribute gasoline, diesel, alternative fuels, and other petroleum products to a broad spectrum of customers including: retail stations, commercial and industrial end users, marinas, and government entities. The company aims to provide customers with unsurpassed value and service, embracing technology to deliver on its' value proposition. For more information, please visit

SOURCE: Pacific Pride Services, LLC

News media contact:
Wright Express
Jessica Roy, 207-523-6763