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Pacific Pride and MobSpree Team Up to Offer Location-Based App for Fleet Drivers
SOUTH PORTLAND, Maine, Jun 08, 2010 (BUSINESS WIRE) --Pacific Pride Services, LLC., a subsidiary of Wright Express Corporation (NYSE: WXS), has deployed a location-based iPhone(R) application - powered by MobSpree - to guide fleet drivers to the fueling sites that best meet their needs. The solution also presents a quick and cost-effective way for petroleum marketers to create and maintain a branded presence within the Pacific Pride mobile application program to promote services and special offers to drivers.
Pacific Pride's free mobile phone app uses drivers' current locations to provide real-time search results for fuel types, services, and even special promotions from nearby Pacific Pride marketers.
"We recognized the opportunity to leverage the burgeoning number of fleet drivers who use location-aware smartphones and found a way to develop revolutionary, industry-leading technology for Pacific Pride's independent marketers and their fleet cardholders," said Gregory D. Iverson, vice president operations and administration at Pacific Pride.
"MobSpree's mobile app platform transforms our expertise into a solution that serves all of our stakeholders," Iverson continued. "Our fleet drivers can find Pacific Pride locations quickly and safely; our franchises can deliver new customized solutions to their customers; and most importantly, we can add new value to our relationships by sponsoring the overall platform."
The new application is available from the Apple(R) iPhone App Storeâ" store at a http://www.itunes.com/apps/PacificPrideFleet, and will soon be available for other leading smartphones as well, company officials said.
All fuel providers in the network will receive a basic directory listing. As an option, marketers can upgrade their presence in the new application to publish promotions and monitor their effectiveness through analytical tools and reports.
MobSpree is a flexible and easy-to-use platform that helps brands, retailers, malls, conferences and other multi-location businesses leverage mobile relationship marketing to drive revenue and maximize profits.
For more information, visit www.mobspree.com.
About Wright Express and Pacific Pride
Wright Express is a leading global provider of payment processing and information management services. The company's charge cards are used by commercial and government fleets to purchase fuel and maintenance for approximately 4.6 million vehicles. Pacific Pride is an independent fuel distributor franchisee network.
For more information visit www.wrightexpress.com.
Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.
SOURCE: Wright Express Corporation
Jessica Roy, 207-523-6763