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Pacific Pride Forms New Relationship with Redding Oil Company

Franchise in Redding, CA Answers Customers' Request for Broader Fueling Range

SOUTH PORTLAND, Maine, Jul 12, 2011 (BUSINESS WIRE) -- Pacific Pride Services, LLC, a subsidiary of Wright Express Corporation (NYSE:WXS), today announced a new relationship with Redding Oil Company to open a Pacific Pride franchise in Red Bluff, CA. The new site, located at 782 Antelope Blvd, joins a network that offers drivers access to over 1,000 commercial fueling cardlock sites across the United States and Canada.

"In today's challenging economic environment our franchisees' customers are more important to them than ever, and when Redding Oil's customers requested a broader fueling range, they listened," said Gregory D. Iverson, President of Pacific Pride Services. "When the site became available in Red Bluff, California - a premium area where Pacific Pride is equipped to help Redding Oil increase business with new and existing customers - it was a natural fit."

Additionally, Redding Oil Company will offer Pacific Pride Fuel Cards to provide fleet managers with increased purchasing control and reduced fuel costs for longer-term savings.

"Since the company was founded in 1939, our basic goal has always been to provide overall customer satisfaction," said Vince Reiser, IT Manager of Redding Oil Company. "Joining a network of commercial cardlocks creates added accessibility and convenience for our customers, plus provides an additional fueling location for Pacific Pride cardholders in general."

About Wright Express and Pacific Pride

Wright Express is a leading provider of value-based, business payment processing and information management solutions. The company's fleet, corporate and prepaid payment solutions provide its more than 350,000 customers with unparalleled security and control across a wide spectrum of business sectors. The company's subsidiaries include Wright Express Financial Services, Pacific Pride and Wright Express International, including Wright Express Prepaid Cards Australia and Wright Express Fuel Cards Australia. Wright Express and its subsidiaries employ more than 850 associates in six countries.

Pacific Pride, a wholly owned subsidiary of Wright Express, is an independent fuel distributor franchisee network. For more information, please visit

About Redding Oil Company

John Reiser and Earle Morgan established Redding Oil Company in 1939 as a petroleum distributorship. The company was incorporated in California in 1959 and now is owned by Jack and Marianne Reiser and their five sons. The company is a full line petroleum product distributorship, marketing gasoline, diesel, kerosene, lubricating oils, greases, accessories, and convenience grocery products. Additionally, the company hauls petroleum products for hire under the name "Reiser-Morgan Tank Lines" and operates a petroleum product distributorship in Red Bluff under the name "Fisher Oil Company." The company sells products through 16 branded and unbranded retail outlets and a network of 10 commercial fuel cardlock locations in Northern California. For more information, please visit

SOURCE: Pacific Pride

Wright Express
Jessica Roy, 207-523-6763