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Pacific Pride Launches New Universal Card Program for its Fuel Marketers

PrideComplete provides fleet customers with local service, nationwide coverage

SOUTH PORTLAND, Maine--()--Pacific Pride Services, LLC, a subsidiary of Wright Express Corporation (NYSE:WXS), today announced a new Universal Card program allowing fuel marketers to provide their fleet customers with increased acceptance at 180,000 retail sites and 45,000 service merchants nationwide.

“As an enhancement to our fleet card programs, the new Universal Card offers marketers a more complete fueling solution to bring to their commercial cardlock customers,” said Greg D. Iverson, president of Pacific Pride Services. “It leverages the Wright Express network to provide fleets with the local service and cardlock advantages they are searching for in addition to the convenience of nationwide card acceptance, which also increases their cost savings.”

The program offers numerous benefits for fuel marketers including the ability to generate increased revenue with a rebate on all out-of-network spending, and to maintain complete ownership of the customer relationships – including credit adjudication, billing and customer service.

Online capabilities give fuel marketers the tools to service and manage customer accounts, or they can open up access and let customers manage it themselves. Additionally, through the self-serve Pacific Pride Marketing Portal, fuel marketers have access to customizable sales and marketing materials.

About Wright Express and Pacific Pride

Wright Express (NYSE:WXS) is a leading provider of value-based, business payment processing and information management solutions. The company’s fleet, corporate and prepaid payment solutions provide its more than 350,000 customers with unparalleled security and control across a wide spectrum of business sectors. The company’s operations include Wright Express Financial Services, Pacific Pride, rapid! PayCard, Wright Express Prepaid Cards Australia, Wright Express Fuel Cards Australia and CorporatePay Limited, England. Wright Express and its subsidiaries employ more than 900 associates in six countries. For more information about Wright Express, please visit

Pacific Pride, a wholly owned subsidiary of Wright Express, is an independent fuel distributor franchisee network. For more information, please visit


Wright Express
Jessica Roy, 207-523-6763