Pacific Pride Launches Mobile Real-Time Web Application to Help Fleet
Drivers Find Network Fuel Locations and Specials
SOUTH PORTLAND, Maine, Jun 08, 2010 (BUSINESS WIRE) --Pacific Pride Services, LLC., a subsidiary of Wright Express Corporation
(NYSE: WXS), has deployed a location-based iPhone(R) application - powered
by MobSpree - to guide fleet drivers to the fueling sites that best meet
their needs. The solution also presents a quick and cost-effective way
for petroleum marketers to create and maintain a branded presence within
the Pacific Pride mobile application program to promote services and
special offers to drivers.
Pacific Pride's free mobile phone app uses drivers' current locations to
provide real-time search results for fuel types, services, and even
special promotions from nearby Pacific Pride marketers.
"We recognized the opportunity to leverage the burgeoning number of
fleet drivers who use location-aware smartphones and found a way to
develop revolutionary, industry-leading technology for Pacific Pride's
independent marketers and their fleet cardholders," said Gregory D.
Iverson, vice president operations and administration at Pacific Pride.
"MobSpree's mobile app platform transforms our expertise into a solution
that serves all of our stakeholders," Iverson continued. "Our fleet
drivers can find Pacific Pride locations quickly and safely; our
franchises can deliver new customized solutions to their customers; and
most importantly, we can add new value to our relationships by
sponsoring the overall platform."
The new application is available from the Apple(R) iPhone App Storeâ" store
at a http://www.itunes.com/apps/PacificPrideFleet,
and will soon be available for other leading smartphones as well,
company officials said.
All fuel providers in the network will receive a basic directory
listing. As an option, marketers can upgrade their presence in the new
application to publish promotions and monitor their effectiveness
through analytical tools and reports.
About MobSpree
MobSpree is a flexible and easy-to-use platform that helps brands,
retailers, malls, conferences and other multi-location businesses
leverage mobile relationship marketing to drive revenue and maximize
profits.
For more information, visit www.mobspree.com.
About Wright Express and Pacific Pride
Wright Express is a leading global provider of payment processing and
information management services. The company's charge cards are used by
commercial and government fleets to purchase fuel and maintenance for
approximately 4.6 million vehicles. Pacific Pride is an independent fuel
distributor franchisee network.
For more information visit www.wrightexpress.com.
About Apple
Apple and iPhone are trademarks of Apple Inc., registered in the U.S.
and other countries.
SOURCE: Wright Express Corporation
Wright Express
Jessica Roy, 207-523-6763
Jessica_Roy@wrightexpress.com